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Finding Your Profitable Niche Market
By Brian McClelland

Finding a profitable niche market is the key to any internet marketer who is looking to make an income from their on-line business. New entrants to internet marketing tend focus on too broad a market and from this lack of focus fail to generate any affiliate incomes. In any broad category you are going to face tough competition for customers from toughened and experienced internet marketers who already have a hold on this marketplace.

Potential customers browsing the internet using broad search terms are potential future customers but they are not immediately looking to buy. These types of internet users are usually at the start of the buying cycle and with a broad search item are usually carrying out research on the products or services they may be looking to purchase in the future. As their search words become more and more focussed then that is a sign that they are at the stage of becoming a buyer. It is when they are becoming a buyer that you want to attract them and to sell your product.

That is why it is imperative that you be very specific on what it is you are marketing and to whom. The more focussed your marketing is the more likely you are to attract visitors who are ready to buy from you. Some people may consider golf a niche market. However you can focus this down even further to golf clothes or even just golf waterproofs, that is being focussed. This also means that your marketing will only attract people who are looking to buy golf waterproofs and greatly increases the chances of a sale from every visitor to your site.

As important as selecting a focussed niche is, you also need to ensure that the niche you are focussing on contains many many buyers. You may have a very focussed niche, however if there are no buyers in that particular niche you will not be able to sell any products and will not generate any income. Finding niches that are hot with many buyers is the real trick to affiliate marketing.

To find a hot niche you need to do some research to ensure the there are buyers available. To find a niche you can take some simple investigatory steps. Have a read through newspapers and magazines and look at what the main article stories are. The articles you see in the papers will tend to show you what people are currently interested in and from that you can select your niche. Once you have identified your niche from newspapers and magazines you now need to do more research on the Internet. Put focussed search terms for your niche into the search engines and see what results come back. If you get back high search volumes and you also see paid adverts then the chances are you have found your profitable niche.

For any internet marketer, the goal is to keep things simple. It is very easy to get overloaded with information and to make things so complicated that you cannot get anything completed. Keep it simple, keep moving forward and the sales will come.

About the Author:

The author has spent over 25 years working in Corporate IT. He now works from home running a number of internet marketing businesses and coaching and developing newcomers to the market. To obtain more information on affiliate marketing and to find out how to be successful in affiliate marketing please visit http://www.emccbriannichebueprint.info